The idea of this iPhone app is to allow you to use the 'copy & paste' functionality of your device to paste a long URL into the app, convert to a short URL, then copy it into your preferred social media device which you use for Tweeting, Facebooking or Buzzing.

The 'Wel.ly Pro' version allows a user to register on the device which allows you to store all your short URLs on your iPhone as well as using its web enabled version. Click statistics have also been improved and include a breakdown of traffic clicks, location, sources and browser history. QR codes are also available for those who wish to flash and scan for quick linkage.

For more information visit http://Wel.ly or download the iPhone app.