The idea of this iPhone app is to allow you to use the 'copy & paste' functionality of your device to paste a long URL into the app, convert to a short URL, then copy it into your preferred social media device which you use for Tweeting, Facebooking or Buzzing.

The 'Wel.ly Lite' version saves the converted URLs into a history list and also allows you to view click statistics in the form of graphs, although the short URLs are public the 'Wel.ly Pro' version is set to allow you to log into your own account to manage your own short URLs.

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